United Apartments
Vintage Postcard
This design was created to commemorate the company's 60th year in business and was published in the homecoming edition of CM Life in October as a full spread. It was also added to the company's social media accounts, website, and on an electronic billboard in Mt. Pleasant. I utilized Warriner Hall as the background and added a texture to it. The photos seen inside of the bubble letters are various United properties.
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This ad was entered into the 2024 Associated Collegiate Press Conference & Award Competition where it won First Place Best of Show and Honorable Mention in the Advertising & Business Individual Awards.
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Software: Illustrator, Canva
"Key Bob" Mascot Concept Design
The owner of United was interested in having a mascot created to represent his business and serve as another form of advertising. I created this concept design which has features like the figures head being shaped like the company's logo (with the real logo on the back of its head), a key shaped body since one would need a key to enter all properties, and is cohesive using only their brand's color palette. This character also has a name tag with his catchy name,"Key Bob," to be easily recognizable. The owner of United chose my design in our September 2023 monthly pitch off at CM Life and has been working toward making it a reality.
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Software: Procreate, Canva
