The Woods
Bus Shelter Designs
This is a new company to the Mt. Pleasant area and they were interested in a bus shelter design to bring attention to their name. The client allowed me to have creative freedom but wanted the design to be simple, yet include their brand style. For the first design, I added the logo at the top as a hierarchical element with a large QR code for customers to scan which links directly to their website and the "Coming Soon" text at the bottom. The background is black and showcases a large smoke element. The geometric wolf graphic matches their logo design and seems mysterious looking into the bus shelter frame. For the second design, I utilized an outdoorsy graphic as the background with more business/discount information present in addition to their logo, QR code, social icons, and the disclaimer at the bottom per CM Life policy.
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Software: Canva
Half Page Ad
The company requested a half page ad to be printed in the CM Life newspaper. They wanted this ad to introduce the store's new online ordering and curbside pickup availability. I utilized an image of the mural located on the side of the Mt. Pleasant store location, added a QR code which links to their website, necessary store information, as well as a disclaimer at the bottom which needs to be on all weed ads within the newspaper per CM Life policy. The client approved this iteration with no alterations and it ran in the latest February edition of CM Life.
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Software: Canva
Campus Cash
The company requested a coupon to be printed in the CM Life campus cash booklet. They decided to include three deals within the coupon based on the amount of money a customer would be spending at their store. Similar to one of the bus shelter designs, I utilized the image of a wolf with a smoke graphic in the background, added a QR code which links to their website, necessary store information, as well as a disclaimer at the bottom which needs to be on all weed ads within the newspaper per CM Life policy. The client approved this iteration with no alterations and it ran in the spring 2024 campus cash booklet.
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Software: Canva
