HappyPets Lodge
Company Logo & Brand
The company owner requested a modern, outdoorsy theme for this brand and liked topographical elements. I created a logo encompassing a tent with trees and a mountain sunrise/sunset behind it. The tent correlates directly correlates to the business which is a boarding facility for pets. The mountains relate to the topographical pattern I also created and the sun shows how employees at HappyPets Lodge will care for residents from sunrise to sunset. The graphical elements are combined within a circle "patch" icon which can easily be used in both a physical and digital format. The secondary logo is almost an inverse of the first to only be used on darker materials. For the color palette and typography, I chose muted tones paired with fonts showcasing individuality and wood grain.
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Software: Adobe Illustrator
Website
Using the new brand identity, I created this website which showcases the various services of the business in a fun way by referring to them as "Camp Activities." Additionally, photos of pets advertise "Our Happy Campers" to dive into copywriting of the brand as well. There are also pages which feature required files new boarding residents would need to fill out to show their updated vaccination status, a scheduling page to book a stay, a page with descriptions of services, a page for employee spotlights, a page to apply for jobs at the facility, and a FAQ page. This website serves as a great start for the business and can be updated as needed in the future.
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Software: Wix
Business Cards
The business owner requested business cards that he could hand out to those who show interest in the business. On the front of the card, I added the primary logo with the topographical pattern in the background. On the back of the card, I included his name, position, and contact information, as well as the website with the same pattern in the background.
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Software: Adobe InDesign
Pull-Up Banner
The business owner requested a pull-up banner that could be represented at Central's New Venture Challenge and would catch the attention of individuals passing by his table. I created a design featuring a sash with various patches stuck to it that are representative of the various services of the business. I included key information at the top with contact information and a QR code to the website at the bottom. The topographical pattern can be seen in the background of the top and bottom corners as well. This banner was printed and looked amazing at the convention!
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Software: Adobe Illustrator
Pitch Presentation
The business owner created the contents of this pitch presentation and I updated it using the new brand identity. The goal of doing this was to keep the brand cohesive and make it memorable for people in attendance at Central's New Venture Challenge to stop by the table.
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Software: Adobe InDesign & PowerPoint
One-Pager
The business owner created the contents of this one-pager document to hand out to judges at Central's New Venture Challenge featuring key points of the business pitch. I updated the file using the new brand identity to keep the brand cohesive and memorable.
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Software: Adobe InDesign and Word
