EDJ Care

The CEO and CMO of this startup company reached out to me to create the logo. They had developed some branding ideas which I was able to play around with at first, but they also gave me the creative freedom to run with my own ideas. This company's goal is to market their products of lotions, drinks, etc. to athletes using a professional tone within the cannabis industry. They wanted the logo to combine aspects of a lifestyle brand with a pharmaceutical feel. I created a total of three rounds of potential logo iterations and discussed ways to improve them along the way. In the end, my designs were not chosen to represent this company but it was a great first official freelance experience! 

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Software: Illustrator