Central Michigan Life
Housing Fair Flyers
These flyers were created for the Central Michigan Housing Fair which is an event that Gold Media Group of CM Life is in charge of advertising. The theme of the event for Fall 2023 was Barbie. I created a total of 4 poster designs, all of which were printed and displayed around campus to advertise the event. The flyers are informative stating which complexes would be at the event as well as a themed title, general event information, and photos of Barbie and Ken.
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Software: Canva
Media Kit
I created an updated version of CM Life's media kit during my advertising internship with them during Fall 2023. The assistant director gave me full creative freedom to alter the design and I chose to utilize Central's new branding. I updated the color palette and typography according to their website brand identity and added the same graphical elements that are used within campus advertisements. I followed the brand guide on their website to ensure that I was representing their brand correctly in this project as well. Additionally, I created graphics to help visualize information and statistics within the media kit. I chose to include a team page highlighting the student employees too as CM Life is completely student run.
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This media kit was entered into the 2024 Associated Collegiate Press Conference & Award Competition where it won 2nd Place in Best of Show and Honorable Mention in the Advertising & Business Individual Awards.
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Software: Canva
