Animal Health Associates
Social Media Content Creation
As the Social Media Manager of this veterinary hospital, I am responsible for providing informative, interactive, educational, and engaging content for the clients on both Facebook and Instagram. I have created my own social media calendar to organize and plan all my ideas. I then create and schedule all posts using the Meta Business Software. Since I was promoted to this position, I have helped bring in more engagement through likes, comments, and shares as well as gaining more followers for the page. Some ideas I have incorporated include Trivia Tuesday contests, Clinic Case Files, Employee Spotlights, educational article links, and general clinic updates from the practice manager. Click the linked below to check out the Facebook page!
P.E.T.E Fund T-Shirts
I created this t-shirt design by hand drawing the various animals and then transforming the design into a graphic. It was printed onto t-shirts and is sold at the veterinary hospital for clients to purchase. All proceeds from t-shirt sales goes into the Pet Emergency Transaction Fund which is an account set up to help offset the price of critical care treatment for pets in need.
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Software: Procreate & Photoshop
Company Logo & Brand
AHA asked me to create a brand for them as it is a family-owned business that had been using various graphics to represent themselves. For the logo, I decided to include a horse, dog, and rabbit to signify that the practice sees large, companion, and small animals. I included a heart and a hand to exhibit the care that the business provides to every patient they see. A primary and secondary logo were created to use accordingly for paperwork or social media formats. Additionally, I created a patten of paw and hoof prints to utilize as a graphical element. I chose sans-serif typography and worked with the practice manager to create the color palette to give the brand a modern aesthetic.
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Software: Illustrator
Business Cards
Using the new brand identity, I created updated business cards with the new logo, doctors names, address, phone number, and website on the front. The back of the card features spaces to write an upcoming appointment reminder to give to clients as well as the pattern. This card design is multi-functional for the veterinary clinic and will allow them to save the extra expense of purchasing two types of cards.
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Software: InDesign
Scrub Set
Using the new brand identity, I created a mockup file of a scrub outfit that the business could purchase for employees to wear. This outfit matches the brand by featuring the new business logo on the chest as well as a white long-sleeve shirt and blue scrubs to match the color palette.
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Software: Photoshop
Business Sign
Using the new brand identity, I created a mockup file of the business sign by using a photo I had taken. I added the new logo, phone number, and address numbers to the sign updating it to the new brand while keeping the same information as the current sign has. This sign serves as a key advertising component to potential new clients driving by the building.
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Software: Photoshop
Brochure
Using the new brand identity, I created a brochure highlighting the clinic's main information such as the doctors, services, hours, mission, and contact information. I added the new logo and branding to match the other new marketing materials. This brochure serves as a key advertising component to promote the business to new clients at their first appointment with a puppy or kitten (as it is included in their puppy/kitten pack information) as well as at informative events attended by staff members (like career fairs).
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Software: InDesign
